The Value of Small Data

Why small data? Because we just aren't all working with BIG data.

BIG data is varied, voluminous, vociferous, and should have veracity...the 4 V's of BIG data as defined by IBM...

Most recently, there has been defined a 5th V - value. BIG data is said to have great value for modern organizations (think Netflix and Meta). Yet, why can't small data be just as valuable?

In fact, it practically is. Small businesses account for 44% of the GDP in the United States (https://advocacy.sba.gov/2019/01/30/small-businesses-generate-44-percent-of-u-s-economic-activity/).

So when we say small data, we are actually talking about small business data. Your data.

We are also talking about something else. It has been said that "BIG data" is about machines and small data is about people. BIG data can actually not even really be analyzed directly by people. It typically must be first broken down into small data first to be made meaningful to the executives or shareholders who use it to make decisions.

Given that, we believe that your small data has tremendous value. Let us help you find that value.